BC Game signs Eva Elfie as ambassador
BC Game has appointed content creator Eva Elfie as a brand ambassador, announcing a collaboration covering digital content, promotional campaigns, and appearances at sports and esports events. The November 3 agreement adds a creator associated with Dota 2 and Counter-Strike audiences to the online casino and sportsbook’s marketing roster.
The company identified Elfie’s involvement in competitive gaming communities as a reason for the appointment. Her activities include attending international tournaments, hosting interactive watch parties, and streaming gaming sessions. BC Game said the collaboration would draw on those connections as it develops campaigns around esports and digital entertainment.
“Eva has built an incredible relationship with the gaming and esports community through genuine passion and consistent content creation,” said Ali “Ako” Muhanned, chief executive officer of BC Game. The announcement did not disclose the agreement’s financial terms, duration, or a schedule of confirmed event appearances.
Creator agreement follows combat sports partnerships
Elfie’s appointment follows BC Game’s recent agreements with combat sports personalities. As MagBet previously reported, the operator renewed its relationship with Colby Covington on October 28. That arrangement includes digital campaigns, interactive fan activities, behind-the-scenes content, and community events connected with combat sports. Covington first became an ambassador in 2024, making the latest agreement a renewal of an existing relationship.
The company subsequently announced Roberto Soldić as an ambassador in a release dated October 29. His agreement includes digital marketing, fight-night promotions, and fan experiences. While those partnerships focus on combat sports audiences, the announced work with Elfie centers on content creation and participation in gaming communities. The company has not published a combined campaign calendar for the ambassadors.
The appointments also follow Muhanned’s introduction as chief executive. His stated priorities include improving the platform experience, strengthening customer trust, and developing international partnerships. Alongside those commercial plans, he outlined monthly public sessions, an escalation channel for unresolved player complaints, and progress reports addressing recurring customer concerns.
For the Elfie collaboration, BC Game has identified content, campaigns, and event appearances as the principal activities. It has not announced a dedicated betting product, an exclusive streaming arrangement, or sponsorship rights to a particular esports tournament. The agreement concerns her role representing the brand, with individual activations still to be detailed.
