Sahara unveils The Alex private hotel tower
Sahara Las Vegas will introduce The Alex, a 300-room private hotel tower created through the redevelopment of its former Alexandria Tower. Announced on November 10, the project is scheduled to debut in early 2027, with reservations available for stays beginning January 1.
The redevelopment will include guest rooms and suites, a dedicated entrance, private check-in, an exclusive lounge and concierge services. Guests will retain access to Sahara’s existing casino, restaurants, entertainment, nightlife and pool facilities while using services reserved for the new tower.
“The Alex represents a bold new chapter for SAHARA Las Vegas and reflects our vision to continually redefine the guest experience,” said Alex Meruelo, founder, chairman and chief executive officer of the Meruelo Group. The announcement accompanies preparations for Sahara’s 75th anniversary in 2027.
The project also includes Alora Spa and the Sahara Athletic Club. Announced fitness equipment includes Technogym cardio machines, Watson strength-training equipment and custom free weights, alongside functional training, yoga, mobility and recovery areas. Further details of the spa’s treatments and services will be disclosed closer to opening.
Seven room categories and dedicated services
The Alex’s official booking information lists seven room categories, ranging from 322 to 1,275 square feet. These include king and queen accommodations, one-bedroom suites and a two-bedroom Signature Suite. Accessible versions are available across several categories, with some requiring telephone reservations.
Standard room amenities include Nespresso coffee service, Molton Brown bath products, Egyptian cotton bedding and nightly turndown. The property also lists twice-daily housekeeping, room service and a dedicated host among the services offered to guests. Separate elevators will serve the tower from its dedicated check-in area.
Suite amenities extend to a Dyson hairdryer and a curated pillow menu. The Signature Suite includes separate living and dining areas, a powder room and a built-in closet. The two-bedroom version adds two king bedrooms with private bathrooms, alongside shared living and dining spaces.
The tower is located within Sahara at 2535 South Las Vegas Boulevard, on the northern Strip. Its official site states that stays begin in January 2027 and notes that some published images are artist renderings subject to change. Reservations are being handled directly through the resort.
