Inspire partners with Shinhan Card on resort benefits

Inspire Entertainment Resort in Incheon, South Korea, has signed a memorandum of understanding with Shinhan Card to introduce customer benefits across its hospitality and leisure facilities. The partnership is scheduled to begin in December for an initial one-year period, covering advertising, joint marketing, resort product sales, and membership benefits.

The agreement was signed on October 27, with Inspire Chief Marketing Officer Hanna Lee and Shinhan Card partnership division head Chae Sung Ma attending the ceremony. The companies plan to combine their marketing channels and customer networks to promote resort experiences and develop offers for their respective members.

Shinhan Card customers are expected to receive discounts and dedicated packages at Inspire’s hotels and indoor water park, Splash Bay. Selected restaurants will also participate through dining benefits and seasonal promotions. Specific discount rates, package prices, and detailed eligibility conditions have not yet been disclosed.

Dedicated credit card remains under consideration

Beyond the initial promotional program, the companies will explore developing an Inspire-exclusive private-label credit card. The product remains a potential extension of the partnership: the announcement does not establish a launch date, annual fee, rewards structure, or application requirements.

The companies also plan to expand membership benefits during the agreement and use their existing customer communications channels for joint campaigns. The announced scope centers on accommodation, dining and entertainment, with resort packages and seasonal offers forming part of the planned cooperation.

Inspire’s wider property includes a foreigner-only casino, but the benefits outlined in this agreement concern its non-gaming facilities. The resort’s hospitality offering includes three hotel towers with 1,275 rooms and the year-round indoor water attraction Splash Bay. Its casino operates under separate admission requirements for foreign guests.

Shinhan Card is part of Shinhan Financial Group and provides credit-card and installment-financing services. The partnership brings the financial company’s customer channels into Inspire’s resort marketing program, while the specific consumer offers will depend on the packages and conditions introduced when the cooperation begins in December.