BC Game renews Colby Covington ambassador partnership
BC Game has renewed its partnership with Colby Covington, bringing the former interim UFC welterweight champion back as a global brand ambassador. The October 28 announcement outlines digital campaigns, fan activities, and combat sports content under the renewed arrangement.
Covington previously joined the brand as an ambassador in 2024. The latest agreement renews that relationship, rather than marking his first involvement with the online casino and sportsbook.
“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle,” said CEO Ali “Ako” Muhanned.
The renewed agreement includes content and community activities
The announced work includes exclusive digital campaigns, interactive fan activations, and sports entertainment content. BC Game also outlined behind-the-scenes material, co-branded promotions, and community events connected with combat sports.
The announcement is Muhanned’s first ambassador appointment since becoming CEO. As MagBet previously reported, his leadership priorities include customer service, the platform experience, and international development.
Financial terms and the duration of the renewed partnership were not disclosed in the announcement. The agreement adds Covington to BC Game’s current marketing plans while continuing a relationship established two years earlier.
