BC Game names Ali “Ako” Muhanned chief executive

BC Game has introduced Ali “Ako” Muhanned as chief executive officer, giving an executive already involved in the business a public leadership role. The October 27 announcement identifies customer service, the platform experience, and international development as his priorities.

Muhanned previously worked on BC Game’s brand strategy and international partnerships. The company said his appointment builds on that involvement, with a greater emphasis on direct communication between its leadership and customers.

The CEO plans direct channels for customer feedback

The announced initiatives include monthly live sessions where Muhanned will answer questions and discuss the company’s priorities. BC Game also plans a dedicated escalation channel for unresolved customer issues, handled by a team reporting directly to the CEO.

“Trust isn’t built by announcements. It’s built by what happens when something goes wrong,” Muhanned said. Alongside the escalation process, the company has committed to regular public updates explaining the issues customers raise, the actions taken, and work still outstanding.

BC Game said the wider plan includes improving its casino and sports betting products, strengthening international partnerships, and pursuing growth in additional markets. Muhanned’s first live session is planned for November 7, with its start time to be announced separately.