76ers sign Kalshi prediction-market partnership
The Philadelphia 76ers have named Kalshi their official prediction-market partner under a multiyear agreement announced on October 30. The arrangement makes the franchise the first NBA team to announce an official partner in the category, following the league’s broader commercial relationship with prediction-market exchanges.
The partnership includes fan activities and digital engagement connected with the team. The Philadelphia Inquirer reported plans for a poster series involving local artists, alongside opportunities for Kalshi customers to obtain merchandise and concessions through the Sixers’ mobile app. The franchise also maintains an existing sportsbook relationship with BetMGM.
The team’s announcement also names Sixers Posters and Beat the Pro, with selected participants able to compete for a $76,000 prize.
Team agreement follows NBA’s exchange partnerships
The deal follows the NBA’s agreements with Kalshi and Polymarket. Commenting on the league relationship, a Kalshi spokesperson said: “We’re excited to see the NBA engage directly in shaping this future. Safe, responsible innovation requires leagues, exchanges, and regulators to work together,” describing cooperation between the parties.
Kalshi’s October 26 league announcement sets out provisions beyond advertising. Official NBA data distributed by Sportradar will support the operation and settlement of authorized basketball contracts. The agreement also establishes channels for sharing suspicious-trading information and cooperating on investigations, with restrictions on permissible markets and prohibitions on league and team personnel trading NBA event contracts.
The Sixers partnership launched with Kalshi funding postgame SEPTA travel for supporters attending the October 30 home game against the New York Knicks. That activation was part of the initial rollout rather than a benefit newly scheduled for November. The announcement describes an ongoing commercial agreement, with further fan activities planned during the season.
