Boyd adds casino resorts to Sonesta distribution
Boyd Gaming and Sonesta International Hotels have announced an exclusive affiliation that will place 19 Boyd casino resorts on Sonesta’s distribution platform. The November 2 agreement introduces the Boyd Collection, extending access to the operator’s hotels through an additional hospitality booking network.
The participating portfolio includes more than 9,700 hotel rooms and 600,000 square feet of meeting and event space. The companies said the Boyd Collection would appear among the brands presented on Sonesta’s website. Boyd will continue distributing its properties through its existing channels alongside the new arrangement.
The agreement covers casino resorts across several regional markets rather than Boyd’s entire operating portfolio. Participating properties include The Orleans, Suncoast, Aliante, Gold Coast, Fremont, and other Las Vegas hotels, alongside venues such as Valley Forge Casino Resort, Blue Chip Casino Hotel Spa, and Ameristar properties in Missouri.
Loyalty and development plans follow booking agreement
Boyd President and Chief Executive Officer Keith Smith said the affiliation was intended to introduce the company’s hospitality and entertainment offering to Sonesta customers. Sonesta Co-Chief Executive Officer Keith Pierce identified distribution expansion and resort accommodation as priorities for the relationship. Neither company disclosed a purchase price because the announcement concerns an affiliation rather than an acquisition.
The companies also intend to explore connections between Boyd Rewards and Sonesta Travel Pass. That element is described as a future integration plan. The announcement does not provide an implementation date, earning rates, redemption rules, or an immediate reciprocal benefits schedule, so those features should not be treated as available at launch.
Development opportunities form another proposed extension of the relationship. Sonesta and Boyd will examine potential hotel conversions, rebranding, and new construction associated with existing properties or future projects. These are areas for exploration rather than a disclosed pipeline of approved hotels, and the companies did not identify construction commitments in the announcement.
Boyd operates 26 gaming entertainment properties in 11 states and manages a tribal casino in northern California. Its business also includes Boyd Interactive’s online casino activities. The Sonesta affiliation initially concerns the 19 named casino hotels, with broader development work and loyalty integration set out as subsequent opportunities.
