Booming Games names Ally McIvor first chief of sales
Booming Games has announced Ally McIvor as its first chief of sales, placing the provider’s entire sales team under her leadership. She reports to Chief Commercial Officer Michael Waterfield, with responsibility for translating the company’s commercial strategy into sales activity and operator relationships.
McIvor brings more than seven years of iGaming experience, including commercial, partnership, and operational positions at Microgaming, Games Global, and iSoftBet. Her background spans new business development, customer relationship management, and the maintenance of existing partnerships.
The Malta-based supplier said the newly created position gives its sales department dedicated senior leadership. McIvor’s remit combines identifying business opportunities with developing partnerships intended to retain their value beyond the initial agreement.
McIvor will oversee sales within Waterfield’s commercial organization
Waterfield joined Booming Games as chief commercial officer in September, taking responsibility for account management, sales, market strategy, and commercial performance. Discussing his approach at the time, he said: “I look to build commercial strategy on factors like data and margin discipline, underpinned by collaboration.”
The company’s head of account management, Gianluca Crimaldi, had already identified McIvor and Waterfield as recent senior hires in an interview published October 23. He described the appointments as part of work to develop the supplier’s approach across its commercial, product, and sales functions.
The formal appointment announcement was published October 28, but McIvor had already represented Booming Games at SBC Summit Lisbon in September, meeting customers, partners, and colleagues. The published material does not specify her exact employment start date.
