Alberta’s regulated online gambling market generated CA$122.1 million in non-adjusted gross gaming revenue between its July 13 launch and September 30, according to the Alberta iGaming Corporation’s first market report. Released October 23, the figures cover the opening period of the province’s competitive market.
Monthly revenue rose from CA$22.2 million in July to CA$43.3 million in August and CA$56.6 million in September. The reported metric measures wagers minus player winnings, rather than the province’s share of gambling proceeds.
Casino games accounted for 75.6% of September revenue, with sports and event betting contributing 19.5% and live casino 4.9%. AiGC reports live casino separately from its broader casino category, which includes random number generator games.
September figures cover 24 operators as market participation continues to expand
The report recorded 388,585 active player accounts in September and average revenue of CA$146 per active account. Those accounts do not represent individual customers: a player using several operators may appear more than once in the aggregate figures.
Operator participation increased from 15 at launch to 24 by September 30. AiGC cautioned that the results reflect the gradual arrival of operators and should not be treated as a complete measure of the overall iGaming market. The government-run Play Alberta platform reports separately.
Alberta allocates 2% of gross gaming revenue to First Nations and 1% to social responsibility programs, including mental health, addiction services, and research. AiGC plans to publish market-performance reports monthly.
