ComeOn raises Swedish welcome-bonus age threshold
ComeOn has introduced a higher age threshold for welcome bonuses in Sweden, with its website stating that the offers apply to players over 20. Fellow ComeOn Group brand Hajper also advertises welcome offers for customers who have reached 20, above the minimum gambling age shown on both sites.
ComeOn’s Swedish landing page displays the higher bonus threshold alongside its general 18-plus gambling information. The restriction therefore concerns eligibility for promotional offers, rather than an increase in the minimum age for all play on the platform.
Hajper’s published casino offer similarly specifies customers who have reached 20. Its sports welcome offer carries the same threshold, covering both principal product categories advertised on the site.
The changes are voluntary operator policies. They do not establish a uniform statutory bonus age across Sweden. SBC News reported a higher threshold of 25 at Reviant, another ComeOn Group brand, alongside comparable restrictions at other Swedish-licensed operators.
Government inquiry examines protections for younger players
The operator changes come during a government inquiry into gambling-related harm among children and young adults. Published on September 8, its terms cover children under 18 and adults under 25, with particular attention to boys and young men.
The inquiry is tasked with examining young people’s gambling habits across licensed and unlicensed markets. It will also review regulatory approaches in other countries and consider measures that could strengthen protections in Sweden.
Marketing forms a substantial part of that remit. The inquiry must examine how direct advertising and social-media promotion reach younger audiences, and whether changes are required in regulation, compliance, supervision, cooperation or information. Its recommendations are due by February 29, 2028.
Existing Swedish rules separately restrict when commercial gambling licensees may offer bonuses. Spelinspektionen’s guidance states that a bonus may generally be offered only on the first occasion a customer plays with that licensee. The new brand-level age thresholds operate alongside that restriction.
