1xBet Mamadou Sakho appearance set for SBC Summit
PSG legend Mamadou Sakho is booked to appear at the 1xBet stand on Wednesday, September 30, as the operator takes part in SBC Summit in Lisbon. 1xBet describes the session as an exclusive experience for visitors. The summit runs from September 29 to October 1 at the Feira Internacional de Lisboa and MEO Arena.
1xBet is exhibiting at two locations, C301 in the main hall and B816 in the additional zone. B816 is given over to the PSG collaboration, styled in 1xBet | PSG branding, with co-branded merchandise, football-themed activities and prizes from the collection. According to 1xBet, Sakho ties the brand to football through his career and personal stories, which it expects to make encounters with guests livelier and easier to remember.
Beyond the stands, 1xBet has a place on the conference programme and among the summit’s social events.
Simon Westbury, the company’s Strategic Advisor, is a speaker in “The Africa Advantage: High Growth, Fast Regulation, Huge Potential” on the Global & Emerging Markets Stage. The panel covers mobile-first play, changing player behavior, regulation and payments in African iGaming. 1xBet also plans to attend the Regulatory Gaming Meet-Ups, where regulators and legal experts speak about compliance requirements.
Guided show tours are another item on the operator’s list. The tours match attendees with exhibitors and technologies suited to their goals, and 1xBet sees them as a quick way to review what suppliers are offering in areas such as AI, payments and marketing technology.
The company also intends to meet affiliates in Lisbon. Its 1xPartners affiliate program is described with these terms:
- Over 500,000 partners worldwide
- Lifetime commissions of up to 50%
- Automatic weekly payouts
- Over 250 payment methods
- Dedicated account managers
1xBet is a partner of the SBC Leaders Dinner and the SBC Summit Opening Party. Around 35,000 industry professionals and about 800 exhibitors are expected across the three days.
